Keyword Audit. What is It?

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  • Date: 11 Nov, 2020

Keyword audit  is very important in terms of SEO. With the help of keyword audit, keywords rank your website, thus attracting potential customers. You need to constantly check that your keywords are optimal to drive qualified traffic to your site. Of course, you can see the traffic for each of your keywords. You need to note that each keyword must be original in order to attract a potential customer. Every day you're not implementing smart SEO practices is a day you're losing customers to your competitors.

In this article, we’ll talk about different audits so you know how it works.


Google Analytics Audit

Why choose Google Analytics? Because it’s a great marketing tool that supports data-driven decisions, so you can invest more in what works and reduce investment in what doesn’t. However, a tool like this is no use to anybody if it's set up incorrectly. This is where we come in. We have audited and configured hundreds of Google Analytics accounts to provide the correct visibility/insights for each of our clients. We identify what data you require in order to support your data-driven decisions. Ensuring that your data is accurate and usable.

A Google Analytics audit can help you with the configuration of your Analytics account for proper website performance tracking, eliminate spam sessions, and ensure goal tracking is set up and working correctly.

The audit focuses on the pain points outlined during the discovery session, but may ultimately reveal data integrity issues, along with opportunities for enhancement. We’ll create recommendations for immediate changes and additions to be made to your Google Analytics configuration, while establishing a larger plan for implementation and customization.


SEO audit

An SEO audit is the process of analyzing how well your web presence relates to best practices - it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:


  1. Technical SEO issues

  2. Website structure issues

  3. On-page SEO issues

  4. Potential off-site problems

  5. User experience issues

  6. Content gaps and opportunities

  7. Competitive marketplace insights


SEO audits help hone your SEO strategies to edge out your competitors.  We conduct a comprehensive website review across 20 key areas and 200+ checkpoints that affect your website's performance and search engine rankings. We detail our findings and provide a prioritized report to address issues.


In the end,


In this article, we have discussed different audits. We wish you successful jobs and businesses!


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