Evolution of Content Marketing and a Few Trends for 2019
- Date: 13 May, 2019
- Category: Writing
Content Marketing is no longer a hidden marketing super arsenal for marketers. In fact, it is one of the most widely used marketing tactics for businesses to promote their brand and grow their business.
The fact that content marketing is a constantly evolving field, you always need to stay updated with the current and upcoming trends of content marketing.
This article presents you the most important content marketing trends that you need to stay on the lookout for in 2019.
Come, let’s have a look.
- Content Marketing Will Soon Be The Centre Of All Marketing Strategies
Content marketing plays an important role in today’s marketing realm, especially when it concerns B2B marketing and audience engagement.
A fine-tuned content marketing helps you boost user interactions with the brand and helps you update your strategy and thus help you stay ahead of your competitors.
Actually, content marketing complements your other digital marketing efforts. It helps you boost your conversion rates thus growing your overall business sales. It helps you attract, educate, convert, and close happy customers.
- A Documented Content Marketing Strategy Is A Must
Having a well-documented content marketing strategy is a must. Why? Let’s take an example. Imagine you want to establish yourself as a brand name for a particular niche, then you don’t go publishing content of all and any kind because that will make you “Jack Of All Trades” instead of being the “Master Of One” (being a specialist)
It is very essential for brands to spend quality time in the creation, management, and scheduling of content to proper platforms in order to get optimized and better-performing results for your marketing campaign.
- User-Generated Content Will Drive Your Content Marketing Strategy
User experience is the most dynamic field. User-Generated content is the best content to market your brand to your users in the most trustworthy way.
User-Generated content is the soul of content marketing. It not only generated trust in the minds and hearts of your current and aspiring users but also helps you deliver social proof. It boosts user engagement and interaction with your brand.
Many brands have time and again employed user-generated content to boost user engagement and spread brand awareness. Brand UGC campaigns and contests have been great tactics in that respect. Users also overwhelmingly participate in these campaigns in lieu of getting featured in front of a wider audience base.
- The Better You Distribute Your Content, The Better Your Strategy Works
Well, that’s cent percent true. The better you distribute your content across various platforms, the more expanded is your target audience reach, thus, giving you better results for your marketing strategy.
Various platforms come with their unique marketing potential and targeting capabilities. Users interact differently on different platforms. Hence, you not only get to maximize your touchpoints with your customers but also helps you tap into the various aspects of consumer behavior and interaction with your brand online.
See, it is the content that has to travel the distance to reach the market and not the other way round. That is why content distribution and syndication has always been an important part of the digital marketing strategy.
So, instead of just social media platforms and advertisements, focus better by joining conversations happening online. This way, you can target the audience engaging with the same kind of content. In fact, the search engines will love you more if you engage in more discussions.
- Content Marketing Will Help You Build Customer Relations
Content marketing definitely helps you build customer relations. Today, any aspiring customer before making any purchase decision definitely checks for online reviews and product descriptions. That’s where your content plays an important role.
Actually, more than your content, it is your audience’s content that plays the most important role. It is the most trusted form of marketing as your users trust your customer-generated reviews more than any brand-generated content.
It not only provides social proof for the quality of your services and products but also boosts user confidence, thus improving your customer- brand relations.
- Content Marketing Helps You in ROI Measurement
Content marketing helps you measure ROI effectively. It not only helps you measure the traffic generated but also helps you measure your Google SEO ranking, count the number of potential leads generated, and many other statistics that help you analyze your content’s performance and measure the ROI.
- Content Marketing Will Re-Shape the Marketing Funnel
Content marketing has long been evolving the brand marketing scenarios. From brand concentrated content to user experience oriented content, the journey has been long and interesting and thanks to the benefits of content marketing, the process of re-shaping the marketing funnel still continues.
Embracing The Content Marketing Trends
If you are a brand striving hard to promote your digital and online presence, then having a robust content marketing strategy will definitely help you a long way in building better and healthier customer relations, spreading brand awareness, and growing your business overall.