How to Create an SEO Strategy for 2020
- Date: 17 Jun, 2020
We are living in 2020. Search engine optimization is not what it used to be once. There have been lots of changes that marketers are having a hard time coping up with. Most of the businesses have only a basic idea about SEO. And they plan their strategies around only SEO.
However, when it comes down to SEO strategy, most of the businesses stick with the keywords only. They create content only on those keywords their audiences are looking for. To some extent this is the best way of doing SEO, however, it cannot be said completely true.
Steps to follow to create the best SEO strategy in 2020
SEO is the most dynamic part of digital marketing, but only one thing remains constant that whatever strategies you are using this year may not work next year. So to cope up with that you must go with the trends.
Here are things that you do to create a groundwork plan that actually works.
List out the topics
Keywords are the core of any SEO strategy. But to tell you the truth, keywords are not the first step that you need to take for SEO planning. The first that you need to have a relevant topic to write on.
You need to go through lots of research to list down the topic that will help with the SEO strategies. This research included competitors’ analysis and your website’s analysis. Remember that the topic that you select needs to have relevance with both your site and keywords.
Filter out the long-tail keywords
Once you are done with the topics, the second most important thing is to find out relevant long-tail keywords that can be used while creating the content. Having long tail keywords apart from the focus helps your content to reach out to larger audiences.
You all must be thinking that are long-tail keywords that are necessary. Then let me explain to you with an example. There are lots of contents on the search engine on SEO. So if you are writing content having SEO as a focus keyword, then there is a chance that it will not rank higher on the SERPs. But if you add a long tail keyword then it might happen that the long tail keyword will bring you the rankings.
After publishing your content try to check how is your keyword ranking and for that, you can use some of the keyword tracker software. It could be a useful help for sure.
Start building pages for each topic
Now you are all set with the topics and keywords. It is time to create pages for each topic. The thought of having all your keywords rank is just too good. However, this is not possible. So aim for ranking only your best keywords and then interlink them with the other keywords to distribute the traffic.
Start writing blogs
Blogging can be one of the best ways to rank your keywords. And why it shouldn't be, after all, every blog post you create, you are adding a page to your website. Thereby giving yourself one more chance to rank higher on Google.
Make sure to keep these words in mind while writing a blog post.
- Make sure that you do not overdo your long-tail keywords usage. It is advisable to use once every 400 words.
- Make sure that you have interlinked your content.
To support the blogs, create backlinks
Once you have started with the publishing of the blog post. Make sure that you keep up with work. Always publish posts on a daily interval. This will help you to increase your page authority.
In addition, you also need to create backlinks for the post. These backlinks help you to increase the authority of the web pages and the posts.
Follow all the SEO practices
Are you really following all the new SEO practices? Or you are stuck with the old practices? It is very important to know all the new trends that SEO follows. I know you all must be thinking that staying knowledgeable about the SEO trends and best practices require lots of time investment. But what if I say there are lots of platforms that keep tabs on every change happening in SEO. you just need to follow them.
Measure your success
SEO practices take a lot of time and effort. So it is very important to do SEO properly. There is no point in doing SEO that is not awarding you the sweet fruits of your labour. Make sure that your every action is recorded and every decision you make is calculated. So that you can easily track down your progress.
To track down your every action, you can start by creating a master dashboard on the spread sheet that holds every information. Do a SEO audit every once in a while to track the general changes in traffic and see which steps worked well for your website. I know this will not give you the exact numbers, but it will surely highlight which methods are working for you and which are not.
Once you have gone through all the steps mentioned, the plan that you will come up with will be close to perfect. As the time passes and you will start implementing these plans into action. You will get to know their loophole. After taking care of every loophole the final plan that will be left to you will be the perfect plan to create an SEO strategy.